Iron Man 2 Takes Over Toy Fair
At Toy Fair, Marvel Entertainment, LLC debuted a slew of partners and product lines based on the company’s upcoming flick, Iron Man 2, and franchise, Marvel’s Super Hero Squad. Hasbro, the master toy...
View ArticleCOMMENTARY: Toys to Brave the Chilly Weather
Fall is one of the most beautiful times of the year, but it can also start to get very chilly. I know that in New York City, I’m layering my clothes and bundling up, preparing for (an always windy)...
View ArticleCOMMENTARY: Not Your Average R/C Toys
Give a child a R/C controller, and he or she will be occupied for hours, steering or flying whatever device it is around the room or outside. Give a child an iPhone and chances are your contacts will...
View ArticleThe Toy Insider and Woman’s Day Magazine Launch New Video Series
The first entry in The Toy Insider‘s newest Fun with Kids video series launched this week at Woman’s Day. The latest video can be found on the Woman’s Day site’s front page, and the series will run for...
View ArticleChina Toy Expo Shows the Dynamism of the Toy Industry in China
by Emili Alsina Over 50,000 professionals of the toy, baby, and licensing industries visited the trade shows organized by the China Toy & Juvenile Products Association (CTJPA) in Shanghai from...
View ArticleCOMMENTARY: Smart Technology Spans New Categories
by Reyne Rice, trend hunter, toy trend expert, industry analyst, and consultant Smart tech for kids is no longer buzzword lingo. It has become a reality and has grown to encompass so much more than...
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